The Doritos commercial where the man has super powers was ranked 5th. It was relatively funny commercial, and was ranked 5th becasue of that. The Doritos company did a good job of advertising because the product was always in sight so the viewer would remember the product and associate it with the commercial once it was over. Doritos was also paralleled with money and luck, while there absence led to a bus accident. The audience for this commercial probably appealed to a wide range of people, but was focused on young adults.